Being an Author · Ramblings

Pinterest Tips for Authors to Market Books

I can’t believe it is already the beginning of March! How are you doing on your goals for this year?

I have so many writing projects and ideas I want to work on that I either haven’t started or haven’t gotten as far as I would like. But I’m going to keep working at them one step at a time! I encourage you to continue reaching for your goals.

Reach High and move one step at a time

A few things I have been working on include a field trip journal I created and published last month, a children’s book entitled Aah! Blown Away, Crash!, writings for Hands On As We Grow (two of them are scheduled to be published this month), some updates and posts for my website, and a nonfiction adult book all about self-publishing basics. I’ve also attended an SCBWI webinar entitled Finding Your Agent Match and listened to some interviews from the Wealthy Author Summit.

Unfortunately, the weather did not cooperate in January for the monthly writer meeting I now have the privilege of organizing as an SCBWI Iowa Social Regional Chair (formerly known as a Network Chair). It is absolutely amazing to me how the opportunity for me to be a part of this fantastic group came about, but that’s a story for another day. I have learned so much from the other writers that are part of this group, and I really appreciate their generous feedback and support when they critique my manuscripts.

Our group was finally able to get together again in February, and we discussed the topic of using Pinterest as an author. Between the research I did to prepare for the meeting and the discussion with my group at the meeting, I learned quite a few Pinterest tips for authors.

It occurred to me recently I have been learning a lot on my writing adventure, and I would like to pass on some of that knowledge to others who may be just beginning their own writing adventure. So, I have created a list of Pinterest tips for authors based on my most recent findings. I’m definitely not a pro at this, and I’m obviously still learning!

Ways for Authors to Promote Books on Pinterest

Use a Business Account

Business accounts have additional features personal accounts do not have. Business accounts allow you to track analytics, see the number of views and clicks on each of your pins, advertise pins, and claim your website for even more benefits. Business accounts are free to set up and use.

It’s recommended to use the same photo on your Pinterest business account that you use for all of your online platforms for branding reasons. Also, make sure to “claim your website” and double-check the ‘search privacy’ setting is marked as ‘no’.

Keep business Pinterest accounts and personal Pinterest accounts separate if you intend to have one of each. Your business account should be professional and engaging.

You can find more information on how to set up a business account here.

My business account Pinterest page

Know Your Target Audience

Who is your target audience? This is an important question to answer as you create a Pinterest account. After all, you should be using your account to build a community type-setting for your target audience.  

Target audiences for authors may include readers, librarians, teachers, and/or other writers. To get an idea of what your audience may be interested in, you can look at the Pinterest accounts of other authors in your genre.

It is possible to have more than one target audience if you write in a variety of genres. If this is the case for you, then tailor each of your boards to a specific target audience. People can choose to follow all of your boards or individual boards that pertain to them.

Add Relevant Boards

Relevant boards can be determined based on your target audience. A board all about serial killers is probably not a relevant board for you if you write only for children. What would your target audience be interested in? What would they be looking for? How can you add value for them?

Authors can create boards for each of their books, writing tips, writing quotes, or anything else that may go along with their books and writings. No matter what the boards contain, the names of the boards should make sense to the viewer.  

Since my meeting, I have added some boards to my Pinterest page. I now have fourteen visible boards targeted towards different audiences. I have a board for each of my books along with various activities and crafts to do with them for teachers and parents. My boards with quotes, children’s books & journals, and fun crafts & activities are intended for parents (although teachers may like some of these, too). I also have boards specifically for writers and authors to view. An additional board contains pins that are all linked directly to my website.

Notice, I said “visible” boards. I also have “secret boards” that are not visible to the public. These ones are for boards I am currently working on that I am not ready to make visible, a board to save pins I would like to share at a later date, and personal boards. So, you can also use secret boards if desired.

Use Board Sections as Needed

Personally, I like having things organized and Pinterest now allows users to create sections within boards for better organization.

Additional board sections may include settings, characters, or other topics mentioned within a book. Some authors may actually find it beneficial to create a character section as their own character profile while writing a book.

I added separate sections for each of my books that focus on different aspects of them. For instance, Jobs of a Preschooler is divided into 16 sections based on each job mentioned in the book. Each of those sections contains crafts and activities parents and teachers can do for that specific job. Pickles, Pickles, I Like Pickles is divided into 10 sections based on different pickle-related topics. I feel having the different sections makes the book’s activities easier to navigate and use.

Sections in the Jobs of a Preschooler board

Have Consistant Board Covers

Pinterest is a visual platform, so it makes sense to make your boards visually appealing. One way to do that is by making the board covers consistant on your account.

I recently updated all of my Pinterest board covers. Here is what some of them looked like before the update:

My boards before the covers were updated

The boards specific to my books each have the book cover as the board cover still, but all of the other ones now have the same picture with the board’s title. I chose the same font and font color that is used on my website for all of these board covers. Here is how they now look:

My boards after I updated the covers

Brilliant Business Moms has a great step-by-step tutorial on how to update board covers here if you are interested.

Create Eye-Catching Pins

Again, Pinterest is a very visual platform, so it makes sense to create eye-catching pins. Look at other Pinterest accounts. What kinds of pins seem to stand out the most to you? Why? What colors are used? What font is easiest to read?

Canva is an amazing tool for creating pins (among many other things). I discovered Canva last year, and I’ve been using it ever since. You can sign up for a free account on Canva here if interested.  

Canva has a template for creating pins, which makes creating pins even easier. Vertical pins are more appealing than horizontal or square pins.

Pins you add can be linked to a sales pages, website post, or wherever else you want to send viewers. By offering a pin about a free product with a link to your website, you may be able to get additional email subscribers. Can you offer coloring pages, activity ideas, bookmarks, study guides, book group questions, or anything else to go along with your book? Make sure pins for posts actually go to those posts instead of your home page.

Possible pins could be about your book, website post topics, or book events. Can you create pins of people reading your book in different locations (with their permission)?

It’s also beneficial to include your website address somewhere on the pin itself so others can still find your website even if the link is deleted somehow. Something I need to work on more is keeping the font I use for my website address the same on all of the pins. Consistency helps build a brand.

A single pin can be pinned at different times on different boards. For example, I created a pin for my field trip journal recently, which I pinned to my “Children’s Books & Journals” board and my “From the Website of Brigitte Brulz” board a day apart. Pinterest does allow you to schedule a limited number of created pins in advance for free.

Field Trip Journal Now Available

Remember those analytics you get to see with a business account? Well, you can create different pins for the same post or the same product to see what more people click on.

Try to appropriately time your content with holidays or other popular search terms. For example, searches on goals and self-improvement often peak in January. Is there anything you can offer with your book (or website) that matches those themes in that particular month?

An advantage of Pinterest is that pins can be seen over and over again for years as people repin them from other boards. For that reason, it is also important to try to create pins that are “evergreen”. This simply means the topic should be relevant still even a year from now. I created a pin for Valentine’s Day last year that became popular again this year around Valentine’s Day, so it may not be relevant all year round but can still be viewed again at specific times of the year. A pin on a current event may not necessarily be as relevant a year from now.

Don’t make all of the pins about you and your book. You may not gain many followers if you only create self-promotional pins. Think of your audience. How can you help them?

My most popular pin week after week since I uploaded it in August of 2018 actually has nothing to do with my books. It’s from a science experiment I did with my daughters.

Simple Science Experiment

Repin Useful Content

You don’t need to do all of the work creating pins for your boards. In fact, you shouldn’t be pinning only your own content. Depending on what source you read, you should repin somewhere between 70%-80% of other people’s content and pin 20%-30% of your own content.

Become a reliable source for your audience by adding content they will be interested in and making sure the links actually connect to the location they should. I know I find it very frustrating when I find a craft on Pinterest I want to try but the link doesn’t actually connect me to the site that shows me how to complete the craft.

Adding the “save” button to your toolbar will allow you to add pins to your Pinterest account as you read the information on various websites. I just figured out how to do this, and it has been helpful for me.

Pin and Repin Strategically

I’ve heard it is critical to actually pin every day. I have been pinning very sporadically, so this is something I need to improve on. I probably won’t pin every day, but I will try to at least pin more frequently. There are scheduling tools people use to schedule pins and repins. Tailwind is one that I have heard of but have never actually used myself. Without a scheduling tool, though, you will have to manually repin pins.

It is recommended to pin strategically throughout the day. Are there certain times of the day your audience is generally looking at Pinterest? Give yourself a reasonable time limit each time you are on Pinterest. The more time you spend on Pinterest, the less time you will have to actually write your book!

You also shouldn’t pin a bunch of pins all at one time because then it may bombard your followers’ home feeds with a bunch of pins from you all at once. I’m guilty of doing this! I have created a secret board recently called “Add Later” to hold pins when I find a bunch of pins at once, so I can repin them at a later date to my visible boards. Hopefully, this will keep me from repinning a bunch all at once.

Don’t Neglect Keywords

For those of you who don’t know, Pinterest is technically not a social media platform. Authors can’t really communicate back and forth with their audience. Instead, Pinterest is considered a search engine. So, keywords are very important. Think of what you would type in on any other search engine to find your Pinterest account or pins. What are your pins about? What appears as suggestions when you type in the search bar on Pinterest?

Make sure to include relevant keywords in your profile, on your boards, and in the descriptions of your pins. Try to make the descriptions of the pins make sense instead of just listing a bunch of random keywords.

Follow Relevant People

I’m not sure how well this works, but I have heard it can be beneficial to “follow” people in your target audience. So, if you are a children’s book author, you may want to follow teachers or librarians. The thought behind this is that they may see you following them and decide to follow you back if you have good content. It’s one possible way to build a following.  

I have found it beneficial to follow people who post content similar to what I am interested in posting since their content shows up in my home feed. For example, I have followed preschool teachers, and I can normally easily find a craft to repin on one of my boards from them without having to search. It’s a huge time saver!

As a side note: When I say follow, I am strictly speaking of following on Pinterest. Please don’t be a stalker!

Join Other People

I’ve never had experience with group boards, but I’ve heard they can be advantageous if done properly. A group board is only helpful if it contains content relevant to your target audience and is up-to-date. Most group boards require acceptance before actually joining.

Make Your Website Pinterest Friendly

Add the “Save” button to your website for easy pinning. I actually just did this for my website, and I wish I would have done it sooner! I am guessing it would be a good idea to include a website address on each picture I upload to my website in case they do get “saved”.

I’ve heard you should also add a “Pinterest Follow Button” to your website. I should probably figure out how to do that soon.

Take Advantage of Pinterest Ads

I’ve been told Pinterest ads are crucial for driving traffic if done properly. Unfortunately, I don’t know anything about Pinterest ads, so I am not going to expand on them anymore here.

Do you have any additional Pinterest Tips for Authors?

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